West Yorkshire · UK-wide
I grow businesses
through paid media.
Freelance Performance Marketing Specialist with 15+ years of experience helping UK businesses get more from Google, Meta, Microsoft and LinkedIn Ads.
£25m+
Peak monthly budget managed
15+
Years in-house experience
£500m+
Ad spend managed across career
1,000+
Campaigns set up
What I do
Paid media across the platforms that matter.
Google Ads
Search, Shopping, Display and Video campaigns built for performance and structured to scale.
Meta Advertising
Facebook and Instagram campaigns that reach and convert your ideal customer at every stage of the funnel.
Microsoft Advertising
Reach high-intent buyers on Bing with lower competition, often at a better cost-per-click than Google.
LinkedIn Marketing
B2B campaigns targeting decision-makers by job title, company size and seniority, reaching them where they actually work.
TikTok Advertising
Creative-first campaigns on TikTok that build awareness and drive conversion, particularly effective for consumer brands.
Reddit Advertising
Reach niche, engaged audiences at the research and consideration stage through targeted subreddit and interest-based campaigns.
The process
How I work.
01
Understand
I take time to learn your business, your customers and what success looks like for you. Nothing gets built until that picture is clear.
02
Build
Campaigns structured for performance from day one, with proper tracking, attribution and account architecture.
03
Optimise
Ongoing testing, refinement and honest reporting, all focused on improving your return on ad spend month on month.
About me
15+ years. One focus.
Based in West Yorkshire and working UK-wide, I'm a Performance Marketing Specialist with 15+ years across paid search, shopping, social, display, PMAX and remarketing, covering both B2C and B2B clients.
I've managed multi-million-pound budgets, contributed to growing a UK online retailer from £50m to £350m, and consistently delivered positive ROI, ROAS and CPA results across every sector I've worked in.
My Full StoryAt a glance
- → Google Ads, Microsoft Ads & Apple Search Ads
- → PMAX, Shopping, Search, Display, Social & Affiliates
- → GA4, GTM, Looker Studio, Tableau
- → Feed management, e-commerce & Shopify/WordPress
- → B2C and B2B: retail, travel, services, fitness
- → Team leadership up to 4 direct reports
Why freelance?
Senior expertise, without the agency price tag.
Typical agency
- ✕ Account managers relay messages to the people doing the work
- ✕ Your campaigns run day-to-day by junior executives
- ✕ 50+ clients per team member, your account is one of many
- ✕ Long contract lock-ins and extended notice periods
- ✕ Agency fees and mark-ups on top of every service
- ✕ Different face on every call, no continuity
Working with Rich
- ✓ Direct access to me on every call, campaign and report
- ✓ 15+ years hands-on experience personally running your campaigns
- ✓ A select client base so you always get my full attention
- ✓ Flexible engagements with no lengthy lock-in contracts
- ✓ Transparent pricing with no layers, mark-ups or overhead
- ✓ One expert who knows your business inside out, every time
Available for freelance
Let's talk about your paid media.
I take on a select number of freelance clients alongside my main work. Whether you need someone to manage your campaigns, audit an existing account or provide strategic guidance, get in touch for a no-obligation conversation.