Services

Paid media across the platforms that matter.

Strategy and execution across Google, Meta, Microsoft and LinkedIn, built around your business goals, not platform defaults.

Meta

Meta (Facebook & Instagram) Advertising

With billions of active users, Meta's advertising platform offers unmatched reach and targeting precision. Whether you're building brand awareness, driving traffic or generating direct leads and sales, I build campaigns that reach the right people and convert.

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What's included

  • Audience research & targeting strategy
  • Creative direction & ad copy
  • Full-funnel campaign structure
  • Pixel setup & event tracking
  • Retargeting campaigns
  • Performance reporting

Microsoft Advertising

Microsoft Advertising (Bing Ads)

Often overlooked, Microsoft Advertising reaches a valuable audience of typically older and more affluent users, with significantly less competition than Google. For many businesses, the cost-per-click is lower while the quality of traffic is comparable or better.

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What's included

  • Campaign build & Google import (where appropriate)
  • Bid adjustments & audience targeting
  • LinkedIn profile targeting (unique to Microsoft Ads)
  • Negative keyword management
  • Performance monitoring & optimisation
  • Monthly reporting

LinkedIn

LinkedIn Marketing

For B2B businesses, LinkedIn Advertising is the most direct route to the decision-makers you need to reach. I manage Sponsored Content, Message Ads and Lead Gen campaigns targeting by job title, company size, industry and seniority.

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What's included

  • Audience targeting strategy
  • Sponsored Content & Single Image Ads
  • Lead Gen Form campaigns
  • Message Ad campaigns
  • Performance tracking & optimisation
  • Monthly reporting

TikTok

TikTok Advertising

TikTok's ad platform has grown rapidly into a serious performance channel, particularly for brands targeting younger audiences. I manage In-Feed, TopView and Spark Ads campaigns built around creative-first strategies that drive both awareness and conversion.

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What's included

  • Audience targeting & interest strategy
  • In-Feed and Spark Ads setup
  • Creative direction & brief writing
  • Pixel setup & event tracking
  • Campaign optimisation & testing
  • Performance reporting

Reddit Ads

Reddit Advertising

Reddit is an underused but highly effective channel for reaching niche, engaged audiences at the research and consideration stage. I manage Promoted Post and Conversation Ad campaigns targeting specific subreddits and interest groups relevant to your business.

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What's included

  • Subreddit and interest targeting strategy
  • Promoted Post and Conversation Ads
  • Ad copy written for Reddit audiences
  • Community and brand tone guidance
  • Campaign optimisation & reporting

All Platforms

Paid Media Strategy & Consultancy

Not every business needs full management. If you have an in-house team or just need expert guidance, I offer strategic consultancy across paid search, social, affiliate channels and Apple Search Ads: account audits, strategy sessions, team training and ongoing advisory support.

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What's included

  • Account audits (Google / Meta / Microsoft / LinkedIn / Apple / TikTok)
  • Affiliate strategy, setup and partner management
  • Paid media strategy development
  • Campaign structure review
  • Team training & coaching
  • One-off or ongoing consultancy retainer

Next step

Not sure which service fits?

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